
Tel: 972-528-596-485
ABOUT
Accomplished Art Director & Hands-on UI/UX Lead with a proven track record of shaping visual identities and driving top-grossing slot and gaming products globally.
Throughout my career, I have guided creative, UI/UX, and animation teams through every stage of development - from initial concept to scale and acquisition - crafting engaging mobile applications for millions of users. Specializing in casino slots, I have art-directed countless titles for world-leading studios - including House of Fun, IGS Taiwan, and Bole Games China - transforming good games into highly addictive, top-grossing hits. My experience across Asia, Europe, and Israel gives me a deep understanding of culturally resonant design, monetization psychology, and scalable production pipelines.
My Core Expertise:
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Slots & Casino Art Direction: Enforcing key design principles - symbol differentiation, payout hierarchies, visual focus, and style consistency - to maximize player engagement and retention.
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Full-Lifecycle UI/UX: Driving UX flows, wireframing, scalable design systems, polished UI assets, and conversion-focused paywalls.
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AI-Powered Workflows: Leveraging generative AI tools to accelerate concept ideation, streamline visual production, and push artistic boundaries.
As a collaborative leader, I excel at empowering high-performing design teams, bridging product goals with striking visual storytelling, and executing seamlessly across UI/UX, mobile interfaces, and digital marketing.
Passionate about music, art, and creative expression.
Beyond Design: Music, Video and animation
Exploring visual storytelling, rhythm, and artistic expression through my music videos, and origina animationl concepts.